B2B Lead Generation System
End-to-end outbound pipeline for qualified, outreach-ready leads.
B2B SaaSB2B Lead Generation System
Overview
An industrial software platform (QHSE, EHS, CMMS, ESG) needed executive-level outbound across multiple countries and languages without building a prospecting team. The operator sets the ICP and launches campaigns; the system runs everything in between.
The challenge
Manual prospecting could not cover an industrial market this wide.
- Decision makers were spread across industries, geographies, and languages no manual process could reach consistently.
- Hand-built lead lists decayed fast: wrong titles, dead emails, no enrichment.
- Personalizing outreach at scale, in each lead's own language, was infeasible by hand.
The approach
- The operator submits a structured ICP from an intake form: roles, industries, geographies, company size, revenue bands. Every run is launched on demand.
- AI query expansion normalizes job titles and locations per market so no segment is missed.
- Leads are generated and enriched at company and executive level; repeat launches skip every already-contacted lead on their own.
- Personalized email and LinkedIn copy is written per lead, in the lead's own language, including full multi-language sequences.
- Campaigns launch into the sending infrastructure with centralized tracking across leads, campaigns, and replies. Reactivation campaigns re-engage leads at 3, 6, and 10 month windows.
The results
- 500 outreach-ready leads per campaign run, qualified on role, industry, geography, company size, and revenue parameters
- Outreach copy personalized per lead in three languages
- Repeat launches skip already-contacted leads, so no prospect is hit twice
- Reactivation campaigns re-engage cold leads at 3, 6, and 10 month windows
- Centralized tracking across every lead, campaign, and reply
- Delivered with an operator guide covering every step, so the team runs it without a developer
System snapshots
01Operator Dashboard
Single entry point for the lead intelligence pipeline. Inputs (Lead Search, Upload Leads, Upload Companies, Parameter Builder, Reactivation) on the left; outputs (Leads, Campaigns, Replies) on the right.
02Structured ICP Intake
Operator captures campaign name, target job titles, geographies, industries, keywords, employee count, revenue range, and additional instructions. Every campaign starts from one queryable definition.
03Bulk Upload & Capacity Guardrails
CSV / XLSX upload for companies and leads with hard caps (max 100 companies per upload, 1,000 leads per request) and best-practice prompts so operators never overshoot the enrichment budget.
04Reactivation Campaign Builder
Re-engagement layer for leads gone cold. Filter by last-contacted window (3 / 6 / 10 months), narrow by job title and country, and pass campaign-specific context for the AI copy engine.
05Multi-Language Sequence (Italian)
Per-lead 4-email sequence generated in Italian for an Italy-based prospect. Subject lines and bodies are personalized to the lead's role, geography, and reference accounts in their region.
06Multi-Language Sequence (English)
Same 4-email structure for an English-speaking executive across rigs. Three-language coverage (English, Italian, Spanish) is generated per lead with no separate prompt or workflow.