Teknova Lead Qualification System
Biotech qualification & product matching
B2B SalesTeknova Lead Qualification System
Overview
A biotech reagent manufacturer needed every prospect qualified on real science, modality, development stage, manufacturing setup, and matched to exactly 3 relevant products before any outreach went out.
The challenge
Credible outreach demanded research no team could sustain.
- Manual qualification took 30+ minutes per company across 900+ targets.
- Complex scientific data (modality, stage, manufacturing) had to be synthesized correctly or credibility died on first contact.
- Product recommendations needed high confidence, not generic catalog pitches.
The approach
- A 6-stage AI classification suite reads each company and determines modality, development stage, and product fit in sequence.
- Every prospect receives exactly 3 science-first product recommendations grounded in that classification.
- A conditional waterfall recovers missing contact emails so qualified companies are never dropped for lack of a contact.
- Campaigns are segmented by modality, and replies across all 16 launched campaigns are read and sorted into a unified data hub.
The results
- 900+ companies qualified by AI, zero analyst hours
- Research time cut 95%: 30 minutes per prospect down to none
- 3 science-first product recommendations per prospect
- 16 outbound campaigns launched, every reply read and sorted by the system
System snapshots
01Biotech Qualification Database
Per-contact view of every qualified prospect: title, modality (Gene Therapy, mAbs), emerging themes (Custom GMP, Buffers and Reagents), company segment (Large Biopharma, CMO/CDMO), and pipeline stage flagged per row, ready for product matching.
02AAV Workflow Email Templates
Modality-specific outreach templates with version control (Long / Short / V-A / V-B) and dynamic placeholders for company name, contact name, and rep assignment by region. Same offer framed for the right pipeline stage.