Content Strategy Agent

Approval-gated editorial pipeline with automated SEO enrichment.

Content Strategy Agent
IndustryContent & SEO
Impact300+ article backlog triaged by AI search score. SEO outline drafts in under 10 minutes.

Overview

Paul was running a manual editorial queue on top of Inoreader. Duplicates were bleeding through, DataForSEO credits were burning on articles that would never get published, and basic AI prompts were returning keyword slop instead of real terms from the article body.

The challenge

Manual editorial queue on Inoreader. Duplicates bled through, DataForSEO credits burned on rejected articles, and AI prompts returned keyword slop. Backlog passed 300 articles with no triage by search value.

The approach

Four-stage Make.com pipeline on an Airtable source of truth. Inoreader feeds a deduplicated Pending queue. Operator approval is the only trigger releasing a row into paid enrichment. Keywords are extracted from article body and checked against a Keyword Master before DataForSEO fires. Outline generation pulls AI Score 5+ sources and returns an H1 to H3 outline in under ten minutes.

The results

  • Four-table Airtable state machine governs article lifecycle from Pending to publishable outline.
  • Approval gate blocks DataForSEO calls on rejected articles, collapsing credit burn to near zero.
  • Keyword Master dedup layer reuses prior enrichment across campaigns, so cost compounds downward.
  • AI Score (1 to 10) filters weak sources before outline generation, so only rank-worthy inputs reach GPT.

System snapshots

01Article Ingest from Inoreader
Make.com pipeline that pulls every new feed item from Inoreader, fetches the full article body, dedupes by URL, and classifies each post for Target Audience, Content Type, and AI Score before staging in Airtable.
Article Ingest from Inoreader
02Approval-Gated SEO Enrichment
Approval-gated keyword enrichment branch. AI extracts 3 primary and 5 secondary keywords from the article body; only new keywords hit DataForSEO before writing back to Keyword Master and Article Keywords.
Approval-Gated SEO Enrichment
03AI Outline Generator
Webhook-triggered outline builder. Pulls AI Score 5+ source articles from Airtable, routes through iterators and OpenAI tools, and writes back an H1 to H3 outline as Draft, ready for the editor.
AI Outline Generator
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