LinkedIn Content Discovery Agent

Overview

A wealth-management fintech serving global Indians and NRIs needed daily content discovery and drafting without a marketing hire. The system was handed over as an operator tool the client runs entirely on their own.

The challenge

Content was consuming the team without compounding.

1. Sourcing and writing burned 10+ hours per week of manual work.
2. Trending topics in cross-border finance were routinely spotted too late to ride.
3. Draft quality swung post to post with no persona consistency.

The approach

1. Every weekday at 9 AM, the system checks selected LinkedIn profiles and YouTube channels for new content in the niche.
2. Filters videos by length and relevance to cross-border finance, then scores every topic; only 70+ scores go through.
3. Writes 3 draft variants per qualifying topic, styled to the brand persona.
4. Drafts land on a kanban board with Slack notifications; the client controls hashtags, profiles, and the schedule itself from one dashboard. Nothing posts without approval.

The results

1. 10+ hours per week of manual content work eliminated
2. Discovery runs every weekday on its own, zero manual steps
3. 3 ready-to-post draft variants per high-scoring topic
4. Persona-specific styling keeps every draft on brand voice
5. Slack notifications route every draft to approval