Construction Signal Outreach Agent

Overview

A capital projects advisory firm selling to hospitals, universities, and government agencies was tracking construction projects and leadership changes by hand. The system now monitors the market, finds the decision maker, and writes the outreach; the client operates it independently after full handover.

The challenge

Business development was running blind.

1. The team sent 100 emails a day with no intelligence behind timing or targeting.
2. Hospital expansions, bond approvals, and VP-level changes happened with no way to detect them.
3. Manual research took 2+ hours per company before anyone could pick up the phone.

The approach

1. Monitors construction news, bond approvals, facility announcements, and leadership changes in real time across healthcare, higher education, and municipal sectors.
2. When a signal fires, identifies the right decision maker and verifies their contact details.
3. Generates an email sequence, LinkedIn message, and phone script grounded in that specific trigger.
4. Coordinates email and LinkedIn so no prospect is over-messaged.
5. Syncs all activity to the CRM with live pipeline tracking and weekly reporting.

The full system was exported into the client's own infrastructure with an operator guide. They have been running launches unassisted since.

The results

1. 500 signal-qualified leads generated per week
2. Outreach scaled from 100 contacts per day to 2,500+ per week
3. Every lead matched to a live construction trigger before first contact
4. Call prep cut from 2 hours to 15 minutes with pre-researched talking points per lead
5. $50M+ projects, bond approvals, and leadership changes surface on their own, no analyst watching feeds
6. Handed over completely: the client runs every campaign themselves